Posts filed under 'Internet & Busines Online'
The Search Engine Optimization industry was born from the exploding commercial and social Internet development movement of the early ‘90s. Just ten or so years ago, at the time of the ecommerce boom, businesses were only beginning to respond to the obvious need for developing a marketable website - what is now called the search engine optimization specialist. Nobody seemed to talk much about what made for the most effective web sites - outside of easy page navigation, cool design, and fast-loading pages. That’s because few seemed to fully comprehend the depth and grandiosity of the potential. And most new web development firms were more than busy enough just building web sites without needing to care much if those sites were actually performing for their clients.
Let’s review a brief Internet history. As the ecommerce boom rippled out across the world, hundreds of thousands of businesses were literally online within days. Or maybe millions within months. Let’s just say it happened so quickly, nobody could keep track! (I’d be more than willing to revise this statement if anybody out there has a reputable source for factual data on the matter!) Anyway, it’s safe to say that today, there are millions upon millions of web sites out there. And today, if your company doesn’t yet have an website, you already know that you can barely exist outside the range of your own home community.
Significant Industry Growth
Back in 1994, the United States had less than 1000 web design companies. Now, there are more than 40,000, and the affordable SEO services industry is widely expected to grow another whopping 20 per cent over the next two years. This is encouraging news, despite recent speculation among governments, small and discouraging recession. Fueling the incredible growth in the industry, essentially, is the relatively quick emergence of smaller web design companies, and the continued automation of medium and large business selling virtually any sort of product imaginable to the four corners of the Earth. Yet another contributor in the success in the field is the obvious decline in the cost of web development fees.
The past decade has seen an incredible transformation in commerce, with the Internet driving e-commerce, led increasingly by more and more sophisticated web design. With the growth in e-commerce comes a natural wonder about how to host web sites that can track visitor activity and report on marketing results in much the same manner as other forms of marketing. Beyond that, web site owners also want to improve numbers of random searchers who are targeting their web site.
When a potential visitor uses Google to find, say, a big wrench, Bob’s Hardware wants to be the first company that comes up on the search engine results. This is where organic SEO services comes into play. Search Engine Optimization is the science of establishing, for any given website, a higher ranking in the search engine results than their competitors.
A web consulting firm can help small, medium, and big businesses improve their search engine rankings, traffic, sales, and overall profit. These firms can develop professionally customized SEO campaigns that guarantee results.
August 21st, 2008
There is no universal ecommerce shopping cart software to fit every requirement of every online business owner on the planet, so we developed a concept to provide optimal solution for most ecommerce projects. Ecommerce shopping cart merchant solution We are your complete ecommerce shopping cart software and custom webstore provider. Our Ecommerce shopping cart and online stores will get your business running on the Internet today. We collaborate closely with our customers in a vast range of industries, helping to continually develop our services and upgrade our ecommerce shopping cart software. Join thousands of others that choose eDesignerz.com as their number one choice for ecommerce shopping cart software.
Website Design: Our team of experienced and qualified Ecommerce Website design will save your time and money by taking away the hassle of completing your own design for your online store or just CMS website. Basically we give you the design and shopping cart software and you are ready to populate your store through the online control panel. Every client can get a storefront with a unique look. Take your online store to the next level with these optional services: Merchant account services to process real-time credit card payments Search engine optimization tools to drive more traffic to your online store Security packages (SSL Certificates) to secure your online transactions Expert design services to save you time and ensure professional results Backed by award-winning customer support Network Solutions, a leading provider of Web services, has been in business for almost three decades.
Hosting Services: Looking for somewhere to host your store online. We offer a complete bundle including email, hosting, support, site statistics, affiliate tracking, banner management and design tools. Fully-Featured web hosting targeted specifically for ecommerce sites using phpCart.
See for yourself how our SEO Shopping Cart Software Service can help lift rankings, increase traffic and generate more sales for your online business. However, our ecommerce shopping cart software also provides necessary seo optimization elements needed to be visible to ALL search engines. More than just online shopping cart software, each ecommerce solution comes equipped with ecommerce software, a full online storefront, ROI tracking software, search engine statistics software, e-mail marketing software, integrated shipping tools, affiliate software, SEO optimization software.
Ecommerce Shopping Cart Software with limitless flexibility in many areas including full design controls through Cascading Style Sheets (css), template systems, customizable layouts, custom individual product category layouts and templates, customization of nearly all cart features for the code hobbyist, modular “drop in and go” code as well as AgoraScript, our own scripting language inside parsed HTML pages, that experienced programmers can appreciate. Throughout more than a decade building success online businesses, we have yet to come across a searchable database driven ecommerce shopping cart solution that provides individual product pages ranking high in major search engines. Get a web design quote right now.
August 20th, 2008
The SEO industry was born from the exploding commercial and social Internet development movement of the early ‘90s. Just fifteen or so years ago, at the time of the World Wide Web boom, businesses were only beginning to respond to the obvious need for developing a marketable website - what is now the realm of the SEO Consultant. Nobody seemed to talk much about what made for the best web sites - outside of easy page navigation, cool design, and fast-loading pages. That’s because few seemed to fully comprehend the depth and grandiosity of the potential. And most new web development firms were more than busy enough just building web sites without needing to care much if those sites were actually performing for their clients.
Let’s fast-forward through a history of the Internet. As the Internet boom rippled out across the world, hundreds of thousands of companies were literally online within weeks. Or maybe millions within months. Let’s just say it happened so fast, nobody could keep track! (I’d be more than willing to revise this statement if anybody out there has a reputable source for precise data on the matter!) Anyway, it’s safe to say that today, there are millions upon millions of web sites out there. And today, if your company doesn’t yet have an website, you already know that you can barely exist outside the range of your own home community.
Significant Industry Development
Back in 1994, the United States had less than 1000 web design companies. Now, there are more than 40,000, and the affordable SEO industry is widely anticipated to grow another whopping 20 per cent over the next two years. This is encouraging news, despite recent speculation among governments, small and discouraging recession. Fueling the incredible growth in the industry, in large part, is the relatively quick emergence of smaller web design companies, and the continued automation of medium and large business selling virtually any sort of service you can imagine to the four corners of the Earth. Yet another factor in the success in the field is the obvious decline in the cost of hosting fees.
The past decade has seen an incredible transformation in commerce, with the Internet driving e-commerce, led increasingly by more and more sophisticated web design. With the rise in e-commerce comes a natural wonder about how to create web sites that can track visitor activity and report on marketing results in much the same way as more traditional forms of marketing. Beyond that, web site owners also want to improve numbers of random searchers who are targeting their web site.
When a potential visitor uses Google to find, say, a big wrench, Bob’s Hardware wants to be the first listing that comes up on the search engine list. This is where organic search engine optimization comes into play. SEO is the art of establishing, for any given website, a higher ranking in the search engine results than their competitors.
A web consulting firm can help small, medium, and big companies improve their search engine rankings, traffic, sales, and overall profit. These firms can develop professionally customized SEO programs that guarantee results.
August 19th, 2008
One of the best examples I’ve seen regarding the power of attraction marketing and pre-selling was with a new person in my organization who came in with no network marketing experience at all.
Her main problem with inter-network marketing was being able to write content. Write content you say? Sure, it’s one of the biggest assets you’ll have and if you have ever taken a look at the Site Buildit! process then you’ll see the power of being able to produce valuable content for readers and potential prospects to devour.
Anyway, my student’s main concern was being able to write something which readers would find interesting. My advice, simply convey what you want out of life, how you’re going to get it and where to go and get it.
Well, truth beknown, she was a natural at being able to convey her thoughts, who she was, what her dreams in life were and more importantly, the plan she had put into motion to get it.
She wrote in a conversational style and was able to identify so strongly with her readers that she had the attraction marketing process humming. But more importantly, she was executing classic pre-sell. Why?
Because at no stage did she shove her network marketing opportunity at them and yell…”Look, sign here or else!”
The Site Build It Model
One of the reasons we like the Site Buildit! model so much for network marketers is the training and guidance given on how to get both the attraction marketing and pre-selling aspects of the business working for you.
Ken Evoy has no peer in implementing the art of both attraction marketing and pre-selling and this is one of the reasons a Site Build It ! site will not only stand the test of time online, but will rank well as it grows.
By presenting your material in an informative and educational way means you are training your potential prospect from the outset.
The beauty of this is that by the time they’ve had their curiosity factor peaked and want to know what business you’re in. whatever sales pitch you had planned can be literally tossed out the window.
Evoy is adamant that many network marketers go about their prospecting in the wrong fashion and he’s spot on. Why? Because leading with your company and products means it’s not about your prospect but about you.
And your prospect really cares nothing about what you want but they do care about what they want and if you hard sell them from the start instead of educating them, then you are demonstrating no care for their wants and needs at all.
The Site Buildit! process is classic pre-sell and attraction marketing woven together to touch the right buttons of your readers as many network marketers are discovering. It’s the perfect inter-network marketing model.
August 16th, 2008
Is Google Cash - also known as Affiliates Jackpot - is currently relevant? Reviews about the AffiliateJackPot book are split. A number of reviewers think it to be outdated and other reviewers merely think that more efficient pay per click training is available.
Naturally that’s probably not a shock to most you who’ve practiced online marketing for a good amount of time. The system was extraordinarily influential when first released. Unfortunately most of individuals specifically focused on the section of system which did not require setting up an online presence.
August 14th, 2008
Product reviews have always been popular and have long been a good way for consumers to make wise buying choices. With the advent of the internet and the explosion of online shopping that has come about as a result, there is an even bigger demand for reviews of all kinds on products and services that are available on the net. These days, before people make a buying decision, they search for reviews. Similarly, when people need to get their website hosted, they will often look for a reseller hosting review to help them decide on the best provider.
There are many different choices in reseller hosting services and it seems that there are brand new reseller hosting companies cropping up every single day. This often makes it very difficult to choose a reseller hosting provider because the different plans that are offered can seem complicated and can easily be confusing, especially to someone who is new to the internet and does not know much about how to choose a reseller hosting plan. This is when reviews about reseller hosting can be especially beneficial.
Web reseller hosting reviews can be very helpful to those who are “newbies” to web-based businesses. They help people to understand and compare the many types of hosting packages and various hosting options that are available. The side-by-side comparisons that reviews often provide can be instrumental in helping a person to know what is available and what to look for in a hosting package.
One of the primary things that should be covered in good reviews of hosting services is the reliability, or the uptime, of the various web server hosting companies. High quality hosting providers will have a guaranteed 100% uptime because they have redundant servers in secondary locations to assure that access to the sites, which are being hosted, is uninterrupted, even in the case of equipment failure or some type of emergency or disaster. In general, the medium and low cost hosting services will have an uptime of 99% plus, while free webhosting services can be less reliable.
An important aspect of reseller hosting that should be checked out thoroughly through web reviews is the quality and responsiveness of the customer service and technical support department. If your money mking blog or authority site center stops working properly or if you run into problems configuring a script that you need to run, then you want to be sure that you are going to get a fast response to your problem. It is also important to know if the hosting company has support 24 hours a day, and if their clients, who are not experienced in the technical aspects of web site hosting, will be treated with a professional attitude.
While reviews about other web hosting services, such as free webhosting, low cost web hosting and dedicated server hosting, can be very helpful to determine the quality and reliability of a hosting service, people must also be aware that reviews can be skewed to favor a certain company and can be misleading. Find an honest, open reviewer and make sure it is from someone who is experienced such as this reseller hosting review.
With this in mind, it is very wise to spend a little extra time and look for a quality reseller hosting review in order to get a balanced and full picture of the various web hosting plan companies. With information from a range of reviews, it should be possible for even a person who is new to hosting to choose a plan that is easy on the budget, yet will still provide all of the needed services.
August 13th, 2008
E-commerce web design today need be compatible with a variety of mobile devices such as laptops, mobile phones, iPods etc. E-commerce Web Design Made Affordable Providing companies with the best professional ecommerce web design solution, at an affordable price, is our goal. As Internet E-Commerce Web Design and networking professionals, we will create a vibrant on-line representation of your company, meticulously geared toward your targeted audience. Our E-Commerce Web design packages enable you to stay involved during the design process you get to communicate directly with your E-commerce Web designer.
As a leader in the development of web-based business solutions, we’ll help you navigate the unpredictable and often uncharted information highway. Whether you need an informational web site, an e-commerce system, or custom development, we will put the internet to work for you. Whether you need a straight-forward informational site, custom software development or an e-commerce system, eDesignerz.com can help you maximize your on-line presence. One major requirement in the development of the web site was to create a tool for their customers. As experts in complex corporate / enterprise web development and sophisticated portal site development, we build robust, flexible, scalable and effective web applications.
Your businesses website deserves sophisticated & engaging interface design with search engine friendly content, website code that displays consistently on all major browsers, convenient content management tools, customer, order, inventory, & performance visibility, mastery of niche community marketing techniques, secure server architecture. Web design is our leading service, providing businesses nationwide with a professional web based image and online business solution. We’ve set up web site businesses selling a huge variety of products and services. Our focus is on helping small to medium size businesses launch or enhance their internet presence. We now also offer hourly consulting services to small businesses to simply lead them in the right direction when hiring a web design company. We specialize in turning ideas into online businesses that help you sell more or generate new sources of profit.
SEO services from eDesignerz.com will help increase your overall visibility with the development of a sound search engine optimization strategy. E-commerce Search Engine Optimization (SEO) Search engine optimization for an e-commerce website is a must have. With proper SEO on your web site– Ranking up there with the big boys can place more of those ONE BILLION internet users on your front door step. By using search engine optimization (SEO), and other website marketing techniques, we will develop an effective online marketing strategy for the success of your company website.
E-Commerce Web Design from eDesignerz.com are your ecommerce website design and usability experts, and we have the portfolio to prove it. The goals with our E-commerce web design packages include: usability, visual impact, consumer trust, consumer loyalty and consumer remembrance. Contact us for a website design quote on e-Commerce Web Design Packages.
August 13th, 2008
by Anna V. Williams
Is it possible to work from home and earn money online? It seems easier said than done. But despite this, if one takes a look, one will find that there are lots of ways of making money on the Internet, even in these days of economic slowdown. Many people are successfully making a living online while working at home, and many have become quite wealthy while doing it.
The Internet has opened up many new money making opportunities that were not possible before. Some skeptics may say it is virtually impossible to succeed online, or that it is difficult to make money at home, but this is not necessarily true.
One of the key methods of making money on the Internet is having an honest product or service to offer. After that, it’s only a matter of getting that product or those services known and delivered.
Where does the Internet factor into this proposition of making money online?
Well, what with the ability of just about anyone to log on to the Internet (at any time and place that they have access to a computer with a connection) you can have an online business or “store” which is open 24 hours per day, 7 days per week, with little or no running costs. This is one method of working from home.
So what are a few of the ways to earn money online?
One of the ways that people earn money online is through building websites around specific subjects that people are interested in. They work to get their site into the top ten results of search engine (such as Google, MSN, Yahoo, etc.) for related high-traffic keywords. Once the site is in the top 10 rankings it can get hundreds, if not thousands, of visitors per day - depending on the subject they choose.
When you have enough correctly-targeted visitors arriving on your site, you will start to make money with the site.
How do you set up the site to earn money?
Actually, there are many ways to make money from your website.
One can offer products for sale; this is a good way to make money. But it requires one have a product to sell. Believe it or not, this is far easier to solve than one might think.
There are companies that sell products online. Most of them will offer a commission if you help sell their products for them. These are known as “affiliate programs.” They have the product, you offer the product for sale on your site, and when you get a sale from your site, the company will give you a commission. It is very simple to set this up. The company will give you special text links or banner ads which you can ad to your site. These links are embedded with tracking codes which will enable you to be credited for the sale and paid a commission.
This can be a relatively easy way to make money online, once you have sufficient traffic to your site.
The beauty of this system of generating income, is that you don’t have to deal with any of the details of production, shipping, customer service, etc. All you have to do to make money is refer the sales.
The above is just one of the ways to make money on the Internet. There are many more.
Another method used to make money is the Google Adsense program.
There are many companies that want to advertise on the web. A lot of the advertising is done by “pay per click” advertising programs run by companies such as Google, Yahoo, and others. You provide ad-space on your web page, and they place the ads. When people arrive to your website and click the ads, you receive a small commission for each click (the amount of the payment depends on the ad).
A high traffic-page receiving clicks on ads can earn tens or even hundreds of dollars per day in Adsense commissions.
There are several other ways to make money on the Internet. But the above should give you a general idea of how simple it can be to earn money online.
But, although I say it’s simple, that doesn’t mean you won’t have to work for it - or that it’s an easy way to make money fast. That would be a lie.
This is what the famous “dot com bust” was all about; people thinking they could just set up an “Internet business” do nothing, and make lots of money.
One of the really great things about the Internet business opportunity, is that you can do it at your own pace. In fact, while working from home in your spare time, you can establish it, bit by bit.
This is not necessarily the fastest way of starting your own business online, but it is a safe and it is doable. You do not have to quit your job, and you can start this as a part-time home business.
This is a way to make money at home, through what we call “passive income” or “residual income.” As you build your site and get more traffic to it, your income builds up, bit by bit.
What qualifications do you need, to earn money online while working from home?
None whatsoever. There are many work-from-home moms who make money on the Internet. (One of the most prominent ones being Holly Mann). And many people without college degrees or even high-school diplomas are earning hundreds of thousands online.
But one would need a willingness to learn, and to devote some time to setting up your business at home. You have to be willing to work for it.
If you are not willing to work, it is better to buy a lottery ticket. But that is leaving things up to chance, and you will only make money fast if you have the winning number.
You do need a computer, an Internet connection, and probably webhosting (which costs a few dollars per month and usually allows you to host multiple websites on one account). Free webhosting is also available, as are free blog accounts. While these free accounts do make it possible to earn money online, they are much more limited than paid accounts. The limits this will put on your traffic and on your potential income is not worth the few dollars per month that you will save, in my personal opinion.
You can find free resources and publications online that will help you to learn how to make money on the Internet. Some are better than others.
But, as a word of warning: I would avoid anyone who promotes that you can make thousands or millions by doing little or nothing, or who tell you can “make money fast.” These are usually known as “work at home scams,” or “get rich quick schemes” and they will uniformly ask you to invest in some product they are offering.
I would look for some reputable sources that really tell you how to do it. And a little time spent on checking up on what you find, is time well invested. If you do decide to invest in an informational product or other service to help you learn how to make money online, try to make sure that it has a refund policy of some kind, in case it turns out not to be useful.
One of the more reputable sources of information on how to earn money online is Holly Mann. (See also Holly’s website, Honest Riches).
Holly is a 25-year-old single mother who lives in Thailand. When she first started to work from home online, it took her four months to go from earning nothing, to earning $12,000 per month on the Internet. Her E-Book, Honest Riches teaches the exact techniques she uses to earn money online. It is written very clearly and in such a way that anyone can understand and apply her techniques - even the complete beginner.
In short, if you are truly want to learn how to earn money online, it can be done. There are many ways of doing it, and you can be successful without making any huge financial investments.
All you need is an ability and willingness to work and learn. A small amount of time set aside every day will get you started.
It can also be fun and interesting. In fact, for some people, learning how to make money online becomes and enjoyable activity and even a hobby. Work doesn’t have to be boring!
Every successful Internet marketer started small, and grew into something big. Once it starts rolling and once your residual income starts to really build up, you can decide whether it’s best to quit your day job and work online full-time.
For further information on how to earn money online, see:
Make Money Online
Holly Mann’s Honest Riches
August 12th, 2008
Affiliate Payload Review And Advertising - The Digital Dimension
Marlboro Man, Dancing Nirma Girl, Raymonds, Tiger Woods, Colorful newspaper half-pages all of these conjures our image of advertising. Ad agencies like Ogilvy & Mather, Dejavu, Lintas, and their creative directors were the king makers who could make or break a brand. They still do to a great extent, but the rules of the game have changed.
The Evolution
In its infancy, Rich media ads were in experimental mode while the industry was still grappling with a common standard and it required a very niche programming skill to prop up an ad. Because of the size of the media files and the complex programming, websites were skeptical in hosting these, lest the performance is dragged down the slow dial-up connections encumbered the adoption even further.
But, as this baby grew, rich media ads became more of a fixture in the web eco-system. Although the standardization has still a long way to go, the basic formats & technology have become mainstream. “Rich Media” online advertising had come of age and the fact was that it turned heads’.
In a flash, the mainstream advertisers, who pump almost $60 billion into television advertising segment, started to take notice of the online advertising phenomenon. Every expert in the industry knew the potential of this dialogue-driven, interactive Cadillac’ of the advertising world.
Rich Media The Advertising Catalyst
Pay-per-click, Pre-roll, Post-roll, Inline, Scroll sounds like retail jargon, but, in fact they are the species of online video advertisement. A suave ad campaign can be launched with a smart idea, a good network, utilization of the Web 2.0 tools like Blogs, Bulletin boards, Social networking sites (MySpace, Facebook etc.), Video & Audio Podcasts, and online video ad-strategy companies like AdBrite, Brightcove, Motive Interactive, b5Media etc.
Rich media has metamorphosed web advertising into an artistic science with unfathomable possibilities Video, Audio, Interactive features, Game-embedded ads, metrics enabled, and thought provoking concepts. As Rich media advertising expands its horizon and reach, the new generation of advertisers faces challenges of a different kind, which many may call the problem of plenty
* How to measure audience engagement and brand impact
* What are the right metrics for a particular audience age group? e.g., Ad interaction time, Ad display time on the page, various levels of user engagement, message association & purchase intent etc
* What is the right technology in the Rich Media domain?
* How much exposure for an ad is optimum for the greatest impact? Be careful of the Annoyance factor’
Why the Shift?
There has been a spike in the Internet Video Ad segment from $500 million to $4000 million (quarterly revenue) between 1997 and 2007. This graph is getting steeper because of the following reasons
* Online advertisers are increasing exponentially (includes agencies, start-ups, content creators)
* Spending money online is getting safer and easier
* Presence of High quality internet TV channels and content aggregation - which are turning TV audiences towards the tube. Advertisers can reach comparable audience size on Internet as compared to TV
* Audience shifting from print and audio (Radio) media to the internet
* Anywhere, Anyway, Anytime content demand Internet based TV is just the right platform and advertisers are lining up to be a part of this revolution
Digital Ad Species Consumers are 8 percent more likely to view the 15-second spot to completion than 30-second spots. The video content generators can use any of the new ad placement strategies like pay-per-click, pre-roll, post-roll to monetize their video content. Some of the current monetizing methods are
Banner Ad- Comprised of an image, often placed at the top of the page
Blog Advertising- Ads designed for positioning on Blog sites. Companies include Federated Media & Blogads.
Contextual Advertising - Advertising that is targeted towards the content on a web page. Contextual ad programs include Google Adsense, Vibrant media, Kontera, and Tribal Fusion
Cost-per-action (CPA ) - Advertising that is billed to the advertiser per user action (product purchase \ mortgage application). Examples are Amazon & Indeed.
Cost-per-Click (CPC) - Ads are billed on pay-per-click. The Web publisher gets the revenue for every click the user makes on the ads. E.g., Google Adsense
Cost-per-thousand impressions (CPM) - Advertising (usually banner advertising) that is billed per thousand impressions, regardless of whether the user clicks on the ad. Companies include DoubleClick, ValueClick and many more.
Interstitial Ad- An A d that plays between page loads. Companies include Tribal Fusion, DoubleClick, and many more.
In-text contextual advertising- The Web page contains double underlined key words. When the user puts the cursor over this key word, a text ad comes up. When the user clicks on this ad, it takes them to the advertiser’s page. Companies include Vibrant media, Kontera, Tribal Fusion
RSS Ad An A d included in RSS feeds. Companies include Feedster, Feedburner and Yahoo!
The best place for your ad-spots
The Video viewing pattern is one of the focus areas for advertisers but the dominant categories are prone to variation because of the changing socio-economic conditions. More than 62 percent of consumers are most likely to stream news clips, with movie trailers (38 percent), and music videos (36 percent) next in line (for the first half of 2007). Thus, consumers are streaming more of news clips, UGCs (user generated content), and sports clips as compared to the dominant category in 2006- music videos.
Rules of the game made by consumers
“In an era where consumers control their media experiences, rich media provides more valuable and engaging experiences than most standard online advertising. When executed well, rich media can exponentially out-perform standard ad units”
The landscape of internet technology is defined by net-citizens. This new brand of audience is the architect as well as the consumers of social media (blogs, wikipedia, podcats, Bulletin Boards etc.). Measuring the likes and dislikes of the online community is on the priority list of every organization and advertising agency. Conversation and dialogue with the consumers have become the mantra of this new era in advertisement.
Vineet Singh is a teacher and practitioner in the Search Engine Marketing domain. He has been working in the IT industry for the last 15 years and is currently on a mission to spread technology & the optimum use of Internet in the socially and economically deprived areas of India.
Advertising - The Digital Dimension - Affiliate Payload Review from Alex Goad gets released on 19th of August, 2008. Get ready!
August 12th, 2008
Hit and miss prospecting has been one of the major reasons why people fail in network marketing. So how does hit and miss prospecting lead to failure?
Simply because by going about your prospecting in a haphazrd fashion means you are going to run into the majority of people you approach who just aren’t interested.
In other words, if someone is not looking for a business opportunity and suddenly you appear trying to convince them otherwise then get set for some heavy rejection.
Chasing multi level marketing leads in this fashion is “ugly.” Back in the “bad old days” even going to a social gathering becamse an MLM leadfest. Can you imagine, attending a wedding and suddenly someone sounds you out about this great business opportunity that you should take a look at.
“What! Here, but the bride’s about to roll up her dress and take that frilly thing off her leg!”
It doesn’t take a lot of rejection to force a new person out of their network marketing business especially when they lack any self belief in the first place.
MLM Lead Generation Methods Suck!
The old school methods of network marketing lead generation are well known - everyone is a prospect from family, friends to occasional accquaintances. This is not a very productive or targeted way of attracting people to your business or more importantly, it’s unprofessional in a business sense.
Before you even approach anyone you need to consider several factors which when put into practice, will not only attract the right people to you but in the main, they are happy to be seeking you out.
No more gut-wrenching feelings about whether someone will tell you to get the heck out of their face or going to a social gathering and looking at everyone as a prospect for your business.
As a network marketer, you need to see yourself as a solutions provider. But not everyone is in need of the solution you’re providing. That’s what makes the above old school methods so flawed.
How To Analyze Your Potential MLM Leads
Instead, you need to put yourself in front of the right target market. Before you do, here are three things you need to establish before you commence any promotions to attract multi level marketing leads.
1. First you need to identify your target market. These will be people looking for a home based business or work at home opportunity.
2. Once you establish this, your next step is to find out what they want, what they need, what they are talking about - you need to get inside their minds in a sense.
3. This is vital - find out what problems they are experiencing. Do they have financial issues? Are they looking to spend more time with their family or do they simply want to get out of the 9-5 rat race?
4. Once you have done this, then you need to break down this list of multi level marketing leads into categories. Are they baby boomers? Are they people in their thirties or are they young family members trying to create some extra cash flow to help with the mortgage or car payments?
August 12th, 2008
Previous Posts