Beyond Origins the Discussion

Today’s Preschool Backpacks Are Kid Approved

September 7th, 2008

While toddler backpacks certainly have a function to perform, there is no reason why they also can’t be fun, exciting, and creatively designed. For generations, virtually every backpack maker has operated under the false assumption that the only thing a backpack can do is carry books, thus forgetting any and all of the diverse visual and tactile things that a backpack can do besides just carry books. This simple combination of willful neglect on the part of producers and aesthetic apathy on the part of consumers forged the way for generations of boring backpacks that condescended to children’s budding senses of style. This has been the situation for years and years.

That is until now, when the design teams at brands such as Stephen Joseph have recognized a void in the market that can be filled with creatively patterned preschool backpacks that are also durable and useful. These backpacks are all based on classic kids themes that are present in every child’s life. These include construction and fireman themed backpacks for boys and ballerina and floral designs for little girls. If it is possible for a backpack to be more than just a backpack, this is it. For a backpack that truly shines, look no further than Stephen Joseph’s line of innovative toddler backpacks.

Entry Filed under: Kids & Teens